Instagram as a tool for archaeological science communication

With the accelerated growth social media platform Instagram has seen over course of Covid-19 pandemic its potential as a tool for communicating archaeological science is becoming ever more apparent. The platforms’ focus on images and video makes it specifically suited visually rich fields like archaeology. Here we present results three-year effort in communication platform, analyzing audiences, impacts, issues arising. amount content growing rapidly, but reaching broad audience effectively needs to be tied well-defined strategies. We argue that can turned into powerful educational public archaeology, including providing guidance new students, mitigating pervasive conspiracy theories, elucidating with collecting trading artifacts, adding nuance image